What if every child had five years of education before kindergarten? The reality is that children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge—and our greatest opportunity. Parents and caregivers need help providing early learning opportunities. Families and others who care for young children understand that the early years are important. Yet many don't know exactly what to do to encourage early learning, or feel that they don't have the time to do what it takes to prepare their child for school. The Born Learning Campaign provides them with specific, "doable" action steps—that are fun and easy to do during everyday moments in life—to support early learning for young children. Born Learning in the Lakes Region Born Learning is a national campaign built on three cornerstones: awareness, education, and action. It includes nationwide advertising, research-based education materials and other support for making long-term change around early learning. In 2007 Lakes Region United Way and Lakes Region Community Services partnered to launch Born Learning in our community in order to connect with parents, grandparents, and informal caregivers to give them easy, fun ideas to support early learning for young children. Here in the Lakes Region, we're working with local doctors and childcare providers to get information on child development into the hands of families. We are partnering with local businesses to display useful information and fun activities for parents and caregivers. We are offering parenting classes for parents of young children both in the community and through local employers. We are hosting fun, family-centered events that promote early learning and provide opportunities to connect with other parents of young children. We are working with a broad segment of the community because all of us understand how important it is to build up young children in order to build up our community.